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4 Things Your Business Should Be Doing On Facebook

Facebook is particularly favoured by small businesses as it enables users to easily create company profiles, promote thier products and engage with their audience. Despite this, business owners still find themselves struggling to keep in touch with customers. This is why we have decided to recommend you four things your business should be doing to keep in touch with customers. 

Hosting Giveaways: 

Giveaways are a great way to improve a firm’s consumer engagement. This is because it gives consumers a tangible incentive to participate in the business’s activities. Additionally, it is also an effective way to promote your business as customers will feel appreciated. Tesco has proven to be good practitioners of this with their Clubcard vouchers as they regularly reward customers for purchasing their products. 

Posting polls:

Polls is another very good way of boosting consumer engagement. This is because it allows customers to give their judgment by choosing from the options available. It can also help business owners know what decisions to make if they feel stuck, as it gives them direct feedback from their customers. 

Picture credit: https://www.theverge.com/2017/11/3/16602592/facebook-polls-feature-web-ios-android-apps

Sharing your posts in Facebook groups: 

Sharing your content in Facebook groups is another effective way of promoting your brand. Since Facebook limits the reach of your page’s posts, sharing them in groups helps counteract that by exposing you to a new audience. However, it is important to note that certain groups penalise users for advertising on their page so first  make sure adverts are permitted. 

Facebook ads:

It’s a no-brainer now of how effective Facebook adverts can be. In saying this, it is also a tool that must be used wisely. This is because of how easy it is to lose money on adverts without a purpose. One proven effective way of advertising on Facebook is to build brand awareness. If you are planning on doing a giveaway, promote it so it is seen by people other than your followers. This will increase participation, thus increasing your brand awareness.

Let us know if you have any questions about this post, we’ll be more than happy to help. 

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