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5 KEY Things Small Businesses Can Use To Improve Their SEO Ranking in 2021

A couple of months ago, we released a blog post explaining what search engine optimisation (SEO) is, and why it is important for attracting attention to your business and gaining new customers. In this post, we’ll be taking it a step further by stating five key ways small businesses like yours can improve their search results visibility and ranking through SEO.

Content

One of the most important ways of improving your SEO ranking is to ensure you are publishing high quality digital content. Whether it be on your website or social media profiles, relevant and informative text is crucial for satisfying the SEO algorithms. This can be done in the form of articles, guides, FAQs, status updates, or even blog posts such as this, but remember to use a mix of both current and timeless information. Another important factor is to be consistent with posting this content, not only to further aid your visibility in search results, but to also build a familiarity with potential customers.

Keywords

Another way to boost SEO, closely linked with content, is to include a variety of relevant keywords. It’s only natural for this area to be important to SEO, as the many algorithms employed by search engines will scan millions of websites for words related to what the user has searched for. Therefore, it is crucial that you explore which keywords best fit your business and try to include them naturally within your content, so as to increase the chances of your company being seen by a user searching similar phrases. You may also be able to gain an edge on your competition by identifying keywords or phrases searched by users that have not been properly utilised by rival firms.

User Experience

In successful companies, customer satisfaction is often the main priority, and this includes keeping potential consumers happy whilst on your website. Therefore, it is important to ensure your business’ site provides a positive user experience to both keep visitors around for longer and improve your SEO ranking. The way this works is that many SEO algorithms monitor how long a user spends on a site and any reviews they may leave about it, so a negative experience will harm you in this area. To avoid this, invest in building a website that is streamlined, focussed, loads fast, looks appealing, and is easy to navigate. Also consider making your site mobile-friendly, as a vast number of consumers continue to find goods and services from their handheld devices.

Social Media

It’s common knowledge that social media platforms can be used as marketing tools to attract customers to your business, but improving your profiles on these platforms can also benefit your SEO ranking. This includes a number of relatively small but important changes or additions to all of your social media profiles, such as a consistent business name, relevant information, physical address, and contact information. Also try to include links to your other business profiles and of course your website. These fairly minor changes also have the added benefit of improving the appearance of your social media profiles, which can boost customer appeal and brand awareness.

Monitoring

As with any actions made in the business world, the most important step is to monitor and analyse results. After implementing the measures described in this post, you may find some things aren’t going the way you want – in which case, don’t be afraid to re-evaluate any of the steps taken. A huge aid in this area comes in the form of free tools and services search engines like Google provide, which can help you monitor the various trends and analytics of your business. Thus, it is very worthwhile familiarising yourself with these tools. Above all, it is important to note that improving your SEO ranking will not happen overnight, so continue to make changes and monitor results with patience.

Let us know if you have any questions about these tips, we will be more than happy to help.

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How To Grow Your Business’s Instagram In 2021

Instagram is currently one of the best social networks to promote your business. And the best part about it is that it’s absolutely free.

Often people look for quick and simple ways to grow their business on Instagram so, below are 5 simple ways to stay on top of your market.

  1. Comment on 15 posts before posting

This may seem like a tedious thing initially but it is important to keep in touch with brands whose work you admire. Interacting with them by commenting on their posts and liking them is a great way to begin. The main benefit for doing this is to establish your presence to your role models, their audience and in turn, increase brand awareness. 

  1. Message users directly

This is perhaps one of the most important practices to adopt. Inform your customers of exactly what you are doing. This could be by introducing your business, what you do, your opening times, and your prices. It is important to establish that connection with your audience, especially when you are trying to grow. 

  1. Post at least 1-2 times a day 

Be consistent by reminding users of your brand by posting a few times a day. This is why you need to plan out your content carefully so that you have bitesize infographics to share with your audience.

  1. Use 30 hashtags under your post

When posting on Instagram, it is important to use the full 30 hashtags. This should be relevant keywords that your customers search for on a day to day basis (e.g. London, Norfolk, or King’s Lynn). Including a variety of hashtags will improve the visibility of your posts. It’s good to note that choosing hashtags that are in the thousands as opposed to millions makes it a lot easier for your business to be visible against other users of the same tags. 

  1. Welcome new followers

This complements the ‘message users directly’ tip. It’s really quite simple, send a friendly welcome message to thank your new followers. Also, make it personal by including the individual’s name in the message. Making them feel appreciated is more likely to lead to them engaging with your content. 

Once you’ve started off with these Instagram basics you should be ready to upscale on your techniques for marketing your business. For some contacting an agency will help give you a better understanding and develop it to the next level.

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What Is SEO?

SEO, also known as “search engine optimization”, is the process of improving your website to increase its visibility for relevant searches. In short, the better visibility your site has in search results, the more likely you are to gain attention and attract new customers.

How does SEO work?

Search engines such as Google use bots to crawl pages on the internet, going from site to site, collecting information about those pages and putting them in an index. Then, algorithms analyse pages in the index, taking into account hundreds of ranking factors, to determine the order pages should appear in the search results for a given query.
Search ranking factors can be considered proxies for aspects of the user experience. For example, content quality and keyword research are KEY factors of content optimization, and crawlability and mobile-friendliness are important website architecture factors.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Why is SEO so effective for digital marketing?

SEO is a fundamental part of Digital Marketing because people conduct billions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, search results have evolved over the years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Additionally, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

Where to start?

For further help with SEO, contact us and we will teach you to all the key concepts you need to know, including the elements for successful on-page and off-page SEO, plus an insight into the strategies that can hurt your rankings.

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4 Things Your Business Should Be Doing On Facebook

Facebook is particularly favoured by small businesses as it enables users to easily create company profiles, promote thier products and engage with their audience. Despite this, business owners still find themselves struggling to keep in touch with customers. This is why we have decided to recommend you four things your business should be doing to keep in touch with customers. 

Hosting Giveaways: 

Giveaways are a great way to improve a firm’s consumer engagement. This is because it gives consumers a tangible incentive to participate in the business’s activities. Additionally, it is also an effective way to promote your business as customers will feel appreciated. Tesco has proven to be good practitioners of this with their Clubcard vouchers as they regularly reward customers for purchasing their products. 

Posting polls:

Polls is another very good way of boosting consumer engagement. This is because it allows customers to give their judgment by choosing from the options available. It can also help business owners know what decisions to make if they feel stuck, as it gives them direct feedback from their customers. 

Picture credit: https://www.theverge.com/2017/11/3/16602592/facebook-polls-feature-web-ios-android-apps

Sharing your posts in Facebook groups: 

Sharing your content in Facebook groups is another effective way of promoting your brand. Since Facebook limits the reach of your page’s posts, sharing them in groups helps counteract that by exposing you to a new audience. However, it is important to note that certain groups penalise users for advertising on their page so first  make sure adverts are permitted. 

Facebook ads:

It’s a no-brainer now of how effective Facebook adverts can be. In saying this, it is also a tool that must be used wisely. This is because of how easy it is to lose money on adverts without a purpose. One proven effective way of advertising on Facebook is to build brand awareness. If you are planning on doing a giveaway, promote it so it is seen by people other than your followers. This will increase participation, thus increasing your brand awareness.

Let us know if you have any questions about this post, we’ll be more than happy to help. 

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How Can Small Businesses Grow Their Social Media? 10 Simple Tips

Social media is by far the most popular form of modern communication. With everyone from celebrities to cake shops, and influencers to traders present on the apps we use on a daily basis.

That’s what makes it an amazing investment for your business. Not only does it allow you to connect with your loyal and established customers, but it also exposes your brand to new followers, geographical locations, and opportunities, right from your phone.

You don’t have to be an expert when it comes to setting up shop online, but a plan always helps to gain the best results.  

Below we’ve listed our top 10 tips for growing on social media to help!

1. Plan out your objectives

The first and most important step to take is planning out what you actually want to achieve on social media. Is it growing your follower count so that more people are exposed to your work? Or maybe you’re looking for 40% of your sales to come directly from your social profiles? Whatever it is, having a clear goal will help define the steps you need to take to get there.

2. Choose your platforms wisely

With social media, choice is certainly not something you are lacking. There is a huge variety of platforms to use which can be a little daunting. Some may be completely wrong for your business so don’t feel like you have to use them all. Take some time to explore each and focus on developing the ones you’ll be able to connect with your audience in the best way.

3. Understand your audience

Establishing your business you already have a target audience for your services or product however to get the best results from them online you need to tailor your profiles to suit their habits. Getting more of an insight into what kind of social presence attracts them, you’ll have a more clear understanding of the trends they follow and likes or dislikes.

4. Invest in brand awareness

Utilising soft selling and hard selling are very good ways to brand awareness. Soft selling is where the product/service is hidden. For example, your local restaurant may decide to post a picture of a recently launched meal with the caption “dinner for one or two”. Though this is an advert, it is not obvious and instead feels like a normal post. Hard selling is when the meal has the company’s logo included and the caption reads ‘grab yours now’. As you can see, this is a lot more obvious as it puts the product directly in the face of the consumer. 

5. Build relationships

Invest time in building online relationships. This could be done by either recording yourself speaking to your audience or messaging them directly. The main thing is to establish that personal touch as you would in person. This will result in an increase in customer value and consumer engagement.  

6. Be consistent

Of course getting all of these steps down will greatly improve your online presence, but the key with having a presence is to keep it consistent. Not maintaining or developing your content online will only stunt your growth and there is only so much it can do without work. Consistency also comes from finding a pattern in your designs to making sure you hit those 3 posts a week. Making your brand consistent gives your customers an understanding of what to expect from you.

7. Reward your customers

That feeling you get when you’re appreciated is one of the best and giving that to your customers is guaranteed to make them value you more. Maintaining the relationship you have by regularly giving incentives, giveaways and even gifts is a great way to reward your customers. They want to feel valued for the time and loyalty they give to you.

8. Be proactive

It is important to ensure that you have something posted online daily. This could be a story on Instagram, tweet or a post on Facebook. This is to prevent your brand from being forgotten. Additionally, always be hungry for results. Anytime wasted not interacting could be time given to competitors.

9. Interact with your audience

This is perhaps the most important tip small businesses fail to adopt. If you make out time to interact with your customers on a personal level they are bound to have more value in your business as they will feel appreciated. When this is done effectively, your consumers will be more loyal to your brand, which will give you that competitive edge over other brands.

10. Schedule content

When you’re posting frequently on social media it’s good to have a plan in place including what you want to be posted and when it should be. Some posts are great to be ad hoc and can fit it depending on the news, what suits your customer in the moment and exciting things to share. However, by creating a plan and using software to schedule your content with the routine things you want to post you’ll save yourself time and make the process faster and easier. That way, you can tend to your business needs and be confident all of your content is still meeting your consumer’s eyes.

By following our 10 simple tips your business will grow not only in reach but also in sales. This will in-turn improve the value your consumers have of your business, which will make it more competitive in the industry it resides in.

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