Tag: Jaco Marketing:

Jaco Marketing is a full-service digital marketing agency based in King’s Lynn, Norfolk. We’re experts in SEO, social media marketing, and content marketing.

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Why Valentine’s day can get you clients

Valentine’s Day presents a unique opportunity not just for those celebrating love, but also for tradesmen looking to expand their customer outreach and deepen connections with existing clients. Here’s a breakdown of innovative strategies that can help local business owners, especially in trades, harness the potential of this special day.

1. Tailored Promotions for the Season

Consider introducing Valentine’s Day-themed promotions to make your services stand out. For instance, electricians or plumbers could offer a “Love Your Home” discount, incentivising homeowners to manage those overdue repairs with a tempting 10% off any service booked in February.

2. Curated Service Packages

Introduce themed service packages that resonate with the spirit of the season. A painter, for example, could promote a “Room Refresh for Romance” package, suggesting colour palettes that add a romantic flair to any room. Similarly, HVAC experts might offer a “Warm Hearts and Homes” check-up to ensure heating systems are up to snuff, emphasising comfort and care during the chilly month.

3. Collaborations with Local Enterprises

Forge partnerships with other local businesses like florists, restaurants, or gift shops for joint promotions. A carpenter could collaborate with a florist to deliver a complimentary bouquet with each service, or offer discounts to customers showing a receipt from a local eatery, creating a community of mutual support and extended service.

4. Social Media Engagement

Use social media to connect with your audience in a more personalised way. Share home improvement tips, post before-and-after photos of your Valentine-themed projects, or hold a contest inviting followers to share their home renovation stories for a chance to win a free service. This kind of interactive content can enhance your online presence and attract new clients.

5. Personalised Valentine’s Cards

Sending out branded Valentine’s cards to former and current customers is an excellent way to maintain connections and show your appreciation. This small gesture can keep your services in mind for future needs while ensuring customers feel valued.

6. Informative Events

Organise events like workshops or webinars with a Valentine’s twist, such as “DIY Home Repairs for Couples” or “Planning Your Dream Home Project.” These events are perfect for showcasing your expertise and engaging directly with potential clients interested in home improvements.

7. Community Contributions

Use Valentine’s Day as an occasion for charitable activities. Pledge to donate a portion of February’s profits to a local charity or arrange a community service day. Actions like these highlight your commitment to the community beyond just business interests, bolstering your public image.

Wrapping Up

This Valentine’s Day, think beyond the traditional. By implementing these strategies, tradesmen and small business owners can transform a day typically focused on romance into a fruitful opportunity for business growth and community engagement. Embrace these ideas to ensure your business not only stands out but also becomes a cherished part of your local area.

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Are You Overwhelming Your Clients? Simplify Your Marketing Strategy in Norfolk Today

As a tradesman in King’s Lynn, Spalding, or Cambridge, whether you’re a carpenter or offer other building services, your online presence is crucial for attracting new customers. But how do you ensure your marketing efforts convert into real leads? The key is clarity. You need to ask yourself: “What is the most important action I want my customers to take based on my marketing decisions?”

Overloading your audience with too much information or too many links can backfire. When people are overwhelmed by options, they often do nothing. Let’s focus on how to avoid this common mistake and create a streamlined marketing strategy that leads to action.

Keep Your Marketing Simple and Focused

Imagine you’re a carpenter in Cambridge showcasing your latest work on social media. If your Instagram bio has links to your TikTok, YouTube, Facebook, and Instagram, but all you really want is for potential clients to call or email you for a quote, you’re giving them too many choices. The more options they have, the more likely they are to get distracted and click away.

Instead, you should make the path from seeing your content to contacting you as easy as possible. If your goal is for customers to reach out via email, make that your sole focus in your content.

What Do You Want Your Customers to Do?

Whether you’re a tradesman in Cambridge, Spalding, or Norfolk, every marketing decision you make should be centered around the specific action you want your customer to take. Here are five essential questions to ask yourself when planning your strategy:

  1. Do I want my customer to email my business? If you’re hoping to get more email inquiries, ensure your email address is clearly visible across all platforms, from your website to your social media profiles.
  2. Is the goal for them to call me? If you prefer phone contact, highlight your phone number on your website, Google My Business, and in social media posts, making it easy to click and call.
  3. Do I want them to subscribe to my YouTube channel? If you’re building a video presence to showcase your work as a carpenter in Cambridge or Spalding, make this your priority. Share content that encourages viewers to subscribe, and don’t distract them with other calls-to-action.
  4. Is it important for them to watch my videos? Videos are a great way to demonstrate your skills. Whether you’re a builder in Cambridge or a tradesman in King’s Lynn, if video is a key part of your marketing strategy, focus your efforts on leading people to that content.
  5. Do I want them to visit my website and fill out a contact form? If your website is where you convert leads into paying clients, guide your audience there. Make sure links in your Instagram bio or social media posts direct visitors to a contact form, not a page full of links that send them elsewhere.

The Marketing Funnel for Tradesmen in King’s Lynn, Cambridge, and Beyond

A marketing funnel helps you guide potential clients from awareness to action. For tradesmen like you, here’s how you can create a simplified funnel:

  1. Awareness: Use social media and local advertising to show off your skills. Whether you’re a tradesman in Cambridge, Spalding, or Norfolk, make sure your content is targeted toward local audiences. For instance, a carpenter in Cambridge might share photos of a custom kitchen project in a local neighbourhood.
  2. Interest: As potential clients see your work, they’ll start engaging with your content, following your page, or watching your videos.
  3. Decision: Provide clear incentives for them to take action, like a free consultation or quote. Highlight this in your posts, ensuring that your CTA is clear: “Email me for a free quote on your next project.”
  4. Action: The final step is converting interest into a paying client. Make it easy for them to contact you via email, phone, or your website.

Real-World Example: A Carpenter in Cambridge

Let’s say you’re a carpenter in Cambridge specializing in bespoke furniture or kitchen renovations. You regularly post before-and-after photos of your projects on social media. Your ultimate goal is to have potential clients contact you via email for a free quote.

In your Instagram bio, instead of including links to multiple platforms like YouTube, TikTok, and Facebook, simply direct visitors to your website or email. Your bio could say something like, “Custom kitchens and furniture in Cambridge. Email for a free quote today!” This way, every post and link funnels potential customers towards that single, clear action.

By simplifying your message and focusing on the action you want customers to take, you’re much more likely to see real results—more inquiries, more calls, and ultimately more business.

Conclusion: Clarity Equals Success

Whether you’re a tradesman in King’s Lynn, Spalding, or a carpenter in Cambridge, making your marketing strategy clear and focused is key. By limiting the distractions and streamlining your calls-to-action, you make it easier for potential customers to take the next step—whether that’s sending you an email, giving you a call, or filling out a contact form on your website.

Remember, when it comes to your marketing, less is more. Focus on guiding your customers toward a single action, and watch your business grow. Ready to take the next step? Contact us today and let’s streamline your strategy for success!

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Reputation Management: How to Protect Your Online Brand and Image

In today’s digital age, managing your online reputation has become more critical than ever. With the proliferation of social media and review platforms, customers can easily voice their opinions about your business, potentially shaping the perception of your brand. Therefore, it is essential to proactively protect and manage your online brand and image. In this blog post, we will explore effective strategies to help you safeguard your reputation and maintain a positive online presence.

Monitor Your Online Presence:

Start by monitoring what people are saying about your brand across various online platforms. Set up Google Alerts, use social media monitoring tools, and regularly search for your business name to stay informed about conversations surrounding your brand. By being aware of online mentions, reviews, and comments, you can promptly respond to both positive and negative feedback, demonstrating your commitment to customer satisfaction.

Provide Exceptional Customer Service:

One of the most powerful ways to protect your online brand is by consistently delivering exceptional customer service. Treat every customer interaction as an opportunity to build a positive reputation. Respond promptly and courteously to customer inquiries and address any concerns or complaints with empathy and professionalism. By prioritizing customer satisfaction, you can turn potentially negative experiences into positive ones, mitigating the impact on your online image.

Engage with Your Audience:

To enhance audience engagement, businesses in King’s Lynn, London, and Cambridge can implement various strategies. Firstly, actively interact with customers on social media platforms, responding promptly to comments and messages. Show appreciation for positive feedback from customers in King’s Lynn, provide helpful responses to inquiries from those in London, and maintain a genuine interest in the needs of the audience in Cambridge. Participating in local discussions through community groups and forums specific to each city also helps establish expertise, visibility, and a positive brand reputation. Hosting local events, workshops, or webinars creates opportunities for in-person engagement, fostering relationships with customers, and positioning the business as an engaged community member. Tailoring content to address local topics, forming partnerships with local businesses, seeking feedback through surveys, and incorporating customer suggestions further solidifying the connection with the audience, driving loyalty, and reinforcing the business’s positive image in each city.

Encourage and Manage Online Reviews:

Online reviews have a significant impact on consumer purchasing decisions. Encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. Positive reviews serve as powerful social proof and contribute to building a favorable online reputation. However, in the case of negative reviews, address them promptly and professionally. Take the conversation offline if necessary, demonstrating your commitment to resolving issues and improving customer experiences.

Maintain Consistency Across Platforms:

Consistency in branding and messaging across all online platforms is vital for maintaining a strong and recognizable brand identity. Ensure that your website, social media profiles, and other online assets align visually and tonally. Consistent branding creates a sense of professionalism, reliability, and trustworthiness, enhancing your reputation in the eyes of your audience.

Actively Participate in Online Communities:

Engaging in relevant online communities and industry forums allows you to establish yourself as a thought leader and positively contribute to discussions. Share valuable insights, answer questions, and provide helpful resources. By actively participating and demonstrating your expertise, you can build credibility, gain respect within your industry, and enhance your online reputation.

Address Criticism Gracefully:

Inevitably, you may encounter negative feedback or criticism online. It is important to handle such situations gracefully and professionally. Avoid engaging in heated arguments or responding defensively. Instead, acknowledge the feedback, offer solutions if applicable, and strive to resolve any issues privately. By addressing criticism constructively, you demonstrate your commitment to customer satisfaction and show that you value feedback.

Managing your online reputation is an ongoing process that requires proactive efforts to protect and enhance your brand image. By monitoring your online presence, providing exceptional customer service, actively engaging with your audience, and managing online reviews, you can safeguard your reputation and maintain a positive online brand image. Remember, your reputation is a valuable asset, and by prioritizing its management, you position your business for long-term success in the digital landscape.

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The Top 5 Local SEO Tools Every Norfolk Business Needs

As a business owner in Norfolk, you know how important it is to have a strong online presence. With the rise of local search engine optimization (SEO), it’s crucial to use the right tools to help your business rank higher in search engine results pages (SERPs) and reach potential customers in your area. Here are the top 5 local SEO tools every Norfolk business needs:

Google My Business

Google My Business is a free tool that allows you to manage your business information on Google, including your business name, address, phone number, website, and hours of operation. By claiming and verifying your business listing, you can ensure that your business appears in Google Maps and local search results, making it easier for potential customers to find you.

Moz Local

Moz Local is a powerful tool for managing your online presence across all major search engines, including Google, Bing, and Yelp. It helps you ensure that your business information is consistent and accurate across all platforms, which is crucial for local SEO. Moz Local also provides insights and analytics to help you track your online visibility and monitor your online reputation.

BrightLocal

BrightLocal is a comprehensive local SEO tool that offers a range of features to help you optimize your online presence. It provides local search rank tracking, citation building, review monitoring, and Google My Business management, among other features. BrightLocal also offers a customizable reporting tool that lets you track your local SEO progress and share your results with clients or stakeholders.

SEMrush

SEMrush is an all-in-one SEO tool that provides a range of features for local SEO, including keyword research, site audit, backlink analysis, and rank tracking. It also offers a local SEO dashboard that helps you track your local search performance and compare your results to competitors. SEMrush is a great tool for businesses looking to improve their overall SEO strategy, as well as their local SEO.

Ahrefs

Ahrefs is another all-in-one SEO tool that offers a range of features for local SEO, including keyword research, backlink analysis, and content analysis. It also offers a local SEO dashboard that provides insights into your local search performance and helps you track your competitors. Ahrefs is a powerful tool for businesses looking to improve their local SEO and compete in competitive markets.

In conclusion, these are the top 5 local SEO tools every Norfolk business needs to improve their online presence and reach potential customers in their area. By using these tools, you can optimize your local search performance, monitor your online reputation, and stay ahead of the competition.

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10 Tips for Creating an Effective Content Marketing Strategy

Content marketing has become a critical aspect of any successful marketing strategy. It is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing helps businesses build relationships with their customers, increase brand awareness, and drive sales. However, creating an effective content marketing strategy can be a daunting task. In this blog post, we’ll discuss ten tips to help you create a successful content marketing strategy.

Define your target audience

The first step in creating an effective content marketing strategy is to define your target audience. Who are you trying to reach with your content? What are their pain points, interests, and preferences? Understanding your target audience will help you create content that resonates with them and drives engagement.

Set clear goals

Before you start creating content, you need to define your goals. What do you want to achieve with your content marketing strategy? Is it to increase brand awareness, generate leads, or drive sales? Setting clear goals will help you measure the success of your content marketing efforts and make adjustments accordingly.

Develop a content calendar

A content calendar is a schedule that outlines the topics, formats, and publishing dates for your content. It helps you stay organized and consistent with your content creation and distribution. Your content calendar should align with your goals and cater to the needs of your target audience.

Create valuable and relevant content

The content you create should provide value to your audience. It should be relevant to their needs and interests and help them solve their problems. Your content should also align with your brand messaging and values.

Use a mix of formats

People consume content in different ways, so it’s important to use a mix of formats. Some people prefer to read blog posts, while others prefer to watch videos or listen to podcasts. Using a mix of formats will help you reach a broader audience and keep your content fresh and engaging.

Leverage social media

Social media is a powerful tool for content distribution. It allows you to reach a broader audience and engage with your followers. Identify the social media platforms that your target audience uses and create a social media strategy to promote your content.

Optimize for SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results pages (SERPs). It involves using relevant keywords, optimizing your meta descriptions, and building high-quality backlinks. Optimizing your content for SEO will help you attract more organic traffic to your website.

Measure and analyse

To measure the success of your content marketing strategy, you need to track your performance metrics. Use tools like Google Analytics to measure your website traffic, engagement rates, and conversion rates. Analysing your metrics will help you make data-driven decisions and optimize your content marketing strategy.

Learn from your competitors

Identify your competitors and analyse their content marketing strategies. What types of content do they create? How do they promote their content? What are their strengths and weaknesses? Learning from your competitors will help you identify opportunities and create a more effective content marketing strategy.

Continuously improve

Content marketing is an ongoing process, and you should continuously monitor and improve your strategy. Analyse your metrics, gather feedback from your audience, and make adjustments accordingly. Continuously improving your content marketing strategy will help you stay ahead of the competition and achieve your goals.

In conclusion, creating an effective content marketing strategy requires a deep understanding of your target audience, clear goals, and a well-defined content calendar. You should create valuable and relevant content, use a mix of formats, leverage social media, optimize for SEO, measure and analyse your metrics, learn from your competitors, and continuously improve. By following these tips, you can create a successful content marketing strategy that drives engagement and achieves your targets.

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Why Local SEO is Crucial for Businesses in King’s Lynn, Norfolk

As a business owner in King’s Lynn, Norfolk, you may already know how important it is to have a strong online presence. But have you considered the importance of local SEO? Local SEO is the practice of optimizing your website and online presence to improve your visibility in local search results. In other words, it’s about making sure that your business shows up when people in your area search for products or services related to your business.

Here are a few reasons why local SEO is crucial for businesses in King’s Lynn, Norfolk:

It helps you stand out from the competition.

If you’re competing with other businesses in your area, you need to do everything you can to stand out. Local SEO can help you do that by making sure that your business appears at the top of local search results. When potential customers search for products or services in your area, they’re more likely to choose your business if it’s one of the first results they see.

It improves your online visibility.

Even if you have a great website and social media presence, it’s not enough if people can’t find you. Local SEO can improve your online visibility by making sure that your business appears in local search results, on Google Maps, and in other online directories. This means that people who are looking for businesses like yours in your area will be more likely to find you.

It increases your website traffic.

When your business appears at the top of local search results, you’re more likely to get clicks to your website. This can lead to increased website traffic, which can in turn lead to more leads and sales. Local SEO can also help you attract more foot traffic to your physical location, which can be especially important for businesses like restaurants, cafes, and retail stores.

It’s cost-effective.

Compared to other forms of online advertising, local SEO is relatively inexpensive. You don’t need to spend a lot of money on paid ads or other forms of online marketing to improve your local search rankings. By focusing on local SEO, you can improve your visibility in local search results without breaking the bank.

In conclusion, local SEO is crucial for businesses in King’s Lynn, Norfolk. It can help you stand out from the competition, improve your online visibility, increase your website traffic, and do all of this in a cost-effective way. If you’re not already focusing on local SEO, now is the time to start. Work with a local SEO agency or consultant to improve your online presence and get your business in front of more potential customers.

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Tips for preventing burnout from social media marketing

Social media marketing can be a rewarding and exciting career, but it can also be challenging and stressful. With the constant demand for fresh content, engagement, and performance metrics, it’s easy to get overwhelmed and burnt out. In this blog, we’ll share some tips on how to prevent burnout from social media marketing and maintain a healthy work-life balance.

Set Realistic Goals:

One of the primary reasons for burnout is unrealistic expectations. Setting unrealistic goals, such as achieving a certain number of followers or engagement rate, can create undue pressure and stress. Instead, set achievable and realistic goals that are aligned with your overall social media strategy. Break down your goals into smaller, actionable steps and celebrate your progress along the way.

Prioritize Self-Care:

Social media marketing can be a demanding job, and it’s essential to prioritize self-care to prevent burnout. Take breaks throughout the day to stretch, meditate, or do other activities that help you relax and recharge. It’s also crucial to get adequate sleep, exercise regularly, and eat a healthy diet. By taking care of your physical and mental health, you’ll be better equipped to handle the demands of social media marketing.

Delegate Tasks:

As a social media marketer, you may feel like you have to do everything yourself. However, delegating tasks can help you reduce your workload and prevent burnout. Identify tasks that can be delegated, such as content creation or social media monitoring, and delegate them to team members or freelancers. This will help you focus on high-priority tasks and reduce your stress levels.

Use Time Management Techniques:

Time management is critical to preventing burnout. Use techniques such as time blocking or the Pomodoro technique to manage your time effectively. Set aside specific blocks of time for tasks and take short breaks in between to avoid burnout. Use tools such as social media scheduling software to plan and automate your posts, freeing up more time for other tasks.

Take a Digital Detox:

In today’s digital age, it’s easy to be connected 24/7. However, taking a break from social media can be beneficial for your mental health and well-being. Set aside some time each day to disconnect from social media and engage in other activities that you enjoy. This can help you relax and prevent burnout.

In conclusion, social media marketing can be a rewarding career, but it’s important to prevent burnout by setting realistic goals, prioritizing self-care, delegating tasks, using time management techniques, and taking a digital detox. By implementing these tips, you can maintain a healthy work-life balance and avoid burnout from social media marketing.

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How to grow your business on LinkedIn

LinkedIn has become an essential platform for businesses of all sizes to connect with potential customers and grow their brand. For small to medium-sized businesses (SMBs), LinkedIn offers a powerful opportunity to reach a highly engaged and professional audience. In this blog, we will discuss some key strategies to help SMBs grow their presence on LinkedIn and reach their business goals.

1. Optimize your LinkedIn profile:

Your LinkedIn profile is the first impression that people will have of your business on the platform. Ensure that your profile is fully optimized by including a clear and concise headline, a professional profile picture, a comprehensive summary, and a detailed list of your skills and experience. Make sure your profile is complete and up-to-date, and use keywords to help people find your profile more easily.

2. Create engaging content:

To attract and engage your target audience on LinkedIn, you need to create high-quality, engaging content that provides value to your followers. This can include blog posts, articles, videos, infographics, and other types of content that showcase your expertise and provide useful information to your target audience. You can also share content from other sources that are relevant to your industry or niche.

3. Use LinkedIn Ads:

LinkedIn Ads can be a highly effective way to reach your target audience on the platform. You can create highly targeted campaigns based on factors such as job title, industry, location, and more. You can also use LinkedIn Ads to promote your content, drive traffic to your website, and generate leads for your business.

4. Participate in LinkedIn Groups:

LinkedIn Groups are a great way to connect with like-minded professionals in your industry or niche. Join groups related to your business and actively participate in discussions and share your expertise. This can help you establish yourself as a thought leader in your industry and attract new followers to your profile.

5. Engage with your followers:

To build a strong presence on LinkedIn, you need to engage with your followers regularly. Respond to comments and messages promptly, and share relevant and useful content with your followers on a consistent basis. You can also use LinkedIn’s analytics tools to track the engagement and reach of your posts and adjust your strategy accordingly.

6. Leverage LinkedIn’s Company Page:

LinkedIn’s Company Page allows businesses to showcase their brand, products, and services on the platform. Make sure your Company Page is fully optimized with a clear and concise description, a professional logo, and links to your website and other social media accounts. Use your Company Page to share company news, job openings, and other updates that are relevant to your target audience.

7. Collaborate with other businesses and influencers:

Partnering with other businesses and influencers in your industry can help you expand your reach and attract new followers to your profile. Reach out to other businesses or influencers in your industry and see if you can collaborate on content or promotions that will benefit both parties.

In conclusion, LinkedIn can be a powerful tool for SMBs to grow their brand and reach their business goals. By optimizing your profile, creating engaging content, using LinkedIn Ads, participating in Groups, engaging with your followers, leveraging LinkedIn’s Company Page, and collaborating with other businesses and influencers, you can build a strong presence on the platform and attract new customers to your business.

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DIGITAL MARKETING TIPS FOR GYM OWNERS

Know your audience:

To be effective, you need to know who you’re trying to reach and what they’re interested in. Take the time to understand your target audience, their likes and dislikes, and what type of content they tend to engage with. This information can be gathered through market research, surveys, and customer feedback.

Create a content strategy:

Plan out the content you want to post on social media, including what type of posts you want to create (e.g. video, image, text), when you want to post, and how often. This will help you to ensure that your content is consistent and relevant to your target audience.

Utilize visuals:

People tend to remember images better than text, so make sure to include visuals in your posts. This could be a photo, graphic, or even a short video. You can also use infographics and animations to help explain complex information and make your content more engaging.

Engage with your audience:

Social media is a two-way conversation, so be sure to engage with your followers by responding to comments and messages, asking questions, and starting conversations. This will help you to build relationships with your followers and create a community around your gym.

Share success stories:

Share success stories from your members to showcase the positive impact that your gym has on people’s lives. This will help to build trust and credibility with your target audience and show them what they can achieve by becoming a member.

Use influencer marketing:

Partner with fitness influencers to promote your gym on social media. Influencers can reach a large and engaged audience, and their endorsement can help to increase your credibility and build trust with your target audience.

Run social media contests and giveaways:

Run social media contests and giveaways to engage with your followers and build excitement around your gym. This could be as simple as giving away a free month of membership or hosting a fitness challenge.

Use paid advertising:

Consider using paid advertising on social media platforms to reach a larger audience and drive more traffic to your gym. You can target specific demographics, such as age, location, and interests, to ensure that your ad is seen by the right people.

Collaborate with other local businesses:

Collaborate with other local businesses to promote your gym and reach a wider audience. For example, you could partner with a local juice bar to offer a healthy smoothie after a workout.

Monitor and evaluate your results:

Keep track of your social media marketing efforts by monitoring your engagement and measuring the results of your campaigns. This will help you to understand what’s working and what’s not, so you can make improvements and optimize your strategy.

Keep your content fresh and relevant:

Make sure to keep your content fresh and relevant by updating your social media pages regularly and responding to current events and trends. This will help you to stay top of mind with your target audience and keep them engaged.

In conclusion, by following these tips and incorporating them into your social media marketing strategy, your gym can increase its visibility, build relationships with your target audience, and drive more business. By understanding the needs and interests of your target audience, gym owners can create content that resonates with them and position their gym as a solution to their fitness goals.

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3 MISTAKES TO AVOID WHEN SOCIAL MEDIA MARKETING

1. Inconsistent house style

This is by far one of the most common mistakes made by business owners trying to build a following on social media. The main thing to keep in mind is to have a maximum of 3 colours in your palette. This will create a consistent theme that your customers or potential customers will appreciate.

2. Ignoring data

In today’s world, reviewing, analysing, and interpreting data is needed to ensure a business’s success. This same principle applies to your brand’s social media marketing. To know what actions to take or what types of strategy may work out, you need to analyse the existing data.

3. Posting content that does not spark engagement

The idea of social media marketing is to convert your followers to customers if they aren’t already. The more customers you have, the more money you make. Thus, the more people you reach on social media, the more potential your social media marketing campaign has. If you post boring content on your social profiles, then your followers will not engage with your content and they will not be likely to click. You may even lose followers. If you post interesting content, however, followers will be more likely to click and, of course, share the content you post with their friends. Try posting engaging content and include a compelling call to action. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”