Instagram is currently one of the best social networks to promote your business. And the best part about it is that it’s absolutely free.
Often people look for quick and simple ways to grow their business on Instagram so, below are 5 simple ways to stay on top of your market.
- Comment on 15 posts before posting
This may seem like a tedious thing initially but it is important to keep in touch with brands whose work you admire. Interacting with them by commenting on their posts and liking them is a great way to begin. The main benefit for doing this is to establish your presence to your role models, their audience and in turn, increase brand awareness.
- Message users directly
This is perhaps one of the most important practices to adopt. Inform your customers of exactly what you are doing. This could be by introducing your business, what you do, your opening times, and your prices. It is important to establish that connection with your audience, especially when you are trying to grow.
- Post at least 1-2 times a day
Be consistent by reminding users of your brand by posting a few times a day. This is why you need to plan out your content carefully so that you have bitesize infographics to share with your audience.
- Use 30 hashtags under your post
When posting on Instagram, it is important to use the full 30 hashtags. This should be relevant keywords that your customers search for on a day to day basis (e.g. London, Norfolk, or King’s Lynn). Including a variety of hashtags will improve the visibility of your posts. It’s good to note that choosing hashtags that are in the thousands as opposed to millions makes it a lot easier for your business to be visible against other users of the same tags.
- Welcome new followers
This complements the ‘message users directly’ tip. It’s really quite simple, send a friendly welcome message to thank your new followers. Also, make it personal by including the individual’s name in the message. Making them feel appreciated is more likely to lead to them engaging with your content.
Once you’ve started off with these Instagram basics you should be ready to upscale on your techniques for marketing your business. For some contacting an agency will help give you a better understanding and develop it to the next level.
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